This course will cover the practical knowledge of marketing activities practiced in the corporate world. The marketing department of an organization involves various activities (planning, execution, inter-department coordination, etc.) in real life. Most of the cases the new executives of the marketing department become confusing to work in this department. Because they might have theoretical knowledge but they don’t have any practical experience. The real environment is very much different than theatrical knowledge.
This course will act as a bridge between theoretical and practical knowledge in the marketing field. The students will learn how to apply different marketing actions (planning, execution, negotiation, coordination, etc.) within their work.
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
Marketing Defined (the marketing concept, market orientation, implications for businesses, relationship marketing)
The Marketing Mix (product, price, place, promotion, process, physical evidence, people)
Marketing Management (analysis, planning, implementation, control)
Marketing Departments (the development of marketing departments, relationship with other departments)
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