Introduction
What you will get from this workshop?
• Knowledge to Create Highly Engaging Facebook Page
• Enhance Your Business with Facebook Branding and marketing Techniques
This training is jointly organized by BITM & Pencilbox Training & Consultancy, A Training wing of bitBirds Solutions.
Prerequisites :
Who wants to know about Digital Marketing
Training Modules :
- Building your Facebook presence
- Best practices to get started
- Facebook for businesses
- Facebook for consumers
- Facebook as a marketing channel
- Differences between profile and pages
- Creating Facebook page
- Page profile settings and badges
- Adding a call to actions
- Customizing tabs
- Choosing page admin
- Inviting FnF's
- Creating engaging Facebook posts
- Interesting relevant content for posts
- Writing popular and sharable headlines
- Writing popular and shareable posts
- Scheduling tips for posts
- Campaign optimization
- Choosing relevant targeting and audiences options
- Advertisement objectives
- Facebook ads vs google ads
- Facebook ad types
- Advertisement cost options
- Ad placement and formats
- Building Facebook based advertisement content
- Hints and tips for better ads
- Ratings and reviews
- Free and paid apps to enhance your pages
- Creative best practices
- Tips for Facebook Image
- Implementing best practices on pages
- Tips to drive organic engagements
- Measurement and reporting
- Publisher tools
- Facebook insight
- Using messenger and Instagram service
- Using Facebook group for businesses
- Social plugins
- Do's and don'ts
- Communicating with fans in various way
- Dealing with complains and crisis
- Facebook security essentials
- Writing a Facebook marketing plan
- Case studies
